Go-to-market strategy
Positioning, ideal customer profile, pricing story and the sales playbook, followed by the first pipeline that proves it works.
Services
Revenue work for companies that sell media
Built for ad-tech platforms, publishers and networks selling into agencies and national brands. I work as an advisor, a fractional sales lead, or both.
Fractional business development
A senior seller on your team without a full-time hire. Agency and brand outreach, discovery, proposals and long-cycle negotiation through close.
Media partnerships and sponsorships
Packaging audio, podcast, CTV, out-of-home and retail media inventory into sponsorships and data-backed offers that buyers can approve.
Market presence and thought leadership
Representing your company where buyers gather: industry events, panels, newsletters and agency meetings. It is how I built Shazam's entertainment presence in Los Angeles.
Engagements
Recent and current work
Music City Advisory clients since September 2025.
GTM Lead
SpotsNow
AI-powered podcast ad automation with 800+ shows and 100M+ monthly impressions.
- Built the go-to-market playbook for enterprise and agency adoption
- Running agency acquisition with Nashville and national shops
- Shaping ROAS-led messaging for host-read campaigns
Director of Business Development
Golf Access Network
Digital out-of-home media across the golf and sports tech ecosystem.
- Designing corporate sponsorships and media alliances
- Monetizing platform assets through omni-channel brand integrations
- Expanding the network across programmatic and direct sales
Beyond the practice
Other ventures
Two businesses I run alongside Music City Advisory.
Investor & Sound Money Advocate
Bitcoin
A Bitcoin-only investor with a long time horizon and a sound money advocate, active in the Bitcoin community.
- Long-term holder focused on Bitcoin-native financial products
- Media partnerships with CleanSpark and BTC Inc., the company behind Bitcoin Magazine and the Bitcoin Conference
- Helping Bitcoin companies reach audiences beyond the Bitcoin world
Operator
Short-term rentals
I operate short-term rental properties and run the business end to end.
- Listings, pricing and occupancy management
- Guest communication, experience and reviews
- A hands-on view of hospitality marketing from the operator's side
Track record
The set list
Fifteen years across mobile, audio, data and screens, most recent first.
- 2025 – now Music City AdvisoryPrincipal Consultant & Revenue Advisor Go-to-market and business development for SpotsNow and Golf Access Network.
- 2023 – 2025 Cumulus MediaOmni Channel Partnerships / Digital Lead AI-driven attribution with closed-loop measurement drove a 72% YoY digital revenue increase. Over goal eight quarters straight.
- 2021 – 2022 GSTVVP, Client Partnerships, Digital Out-of-Home Programmatic and direct video growth with ABC, Nissan, Farmers Insurance, Chevron and Clorox.
- 2019 – 2020 Publicis Groupe (Epsilon)Director, Omni Channel Retail Activations Managed-service CDP and first-party purchase data onboarding for enterprise retail accounts.
- 2017 – 2019 Pandora / SoundCloudSales Executive, Digital Solutions $1.5M in new business. SoundCloud's first custom content campaign for a theatrical release, with Sony Pictures. Opened the video games category with EA's NBA Live 19.
- 2013 – 2017 ShazamSales Executive, Entertainment $3.5M in new business and the company's first non-music upfront, with Sony Pictures. ThinkLA Salesperson of the Year nominee, 2015.
Brands and partners
Who I've sold to and worked with
- Disney
- Sony Pictures
- Netflix
- Red Bull
- Nissan
- T-Mobile
- Electronic Arts
- Clorox
- Chevron
- Farmers Insurance
- Nordstrom
- Converse
- Constellation Brands
- Dr Pepper
- Warner Bros.
- Fox
- ABC
- CleanSpark
- BTC Inc.
About
Kristian Byrne
I have spent more than fifteen years selling media to national advertisers: mobile music discovery at Shazam, audio at Pandora, SoundCloud and Cumulus, first-party retail data at Epsilon, and screens at the pump with GSTV.
After years in Los Angeles I'm based in Nashville. I started Music City Advisory to bring that experience to media and ad-tech companies building their revenue engine, with the same mix of strategy and hands-on selling I'd want from an advisor myself.
- Based in
- Nashville, Tennessee
- Channels
- Audio, podcast, CTV, DOOH, programmatic, retail media
- Certifications
- Google AI, StackAdapt (Programmatic, CTV, DOOH), The Trade Desk
- Education
- Boston College, BA Communications